It’s not yet certain what the revenues will fund.
Its main feeder markets will be Raleigh, Durham and Greensboro - currently a “single-digit percentage” of Cherokee’s players come from those markets. Danville is a four-hour drive from Cherokee, just over the state line north of Greensboro, and will not directly compete with the Cherokee market, Sneed said.
Sneed said that 21 million people live within a three-hour drive of Danville, raising expectations that the casino will be quite lucrative once complete. The casino is expected to open in late 2024, “fingers crossed” that variables such as supply chain issues, labor shortages and inflation don’t delay the timeline, Sneed said. Nestled within the Smokies is one of the country’s oldest tribal museums.
